Chiranjit

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Founder & Director | Digital Veda & Digital Reach

15+ Years of Digital Marketing Excellence | AI-Driven Marketing Strategist | Education & BFSI Specialist

With over 15 years of prolific experience in digital marketing, I have spearheaded high-impact campaigns and performance-driven strategies for globally recognized brands and India's leading universities. My journey is marked by a consistent pursuit of innovation, integration of AI-first solutions, and a deep commitment to scalable results. I currently serve as the Director of two thriving marketing consultancies—Digital Veda and Digital Reach—where I lead a team of over 100+ digital creatives and strategists delivering full-funnel marketing, performance analytics, and AI-integrated solutions across sectors.

SEO Strategy

Proven expertise in driving organic growth through effective search engine optimization for diverse industries.

Digital Marketing

Designing comprehensive digital strategies that enhance online visibility and boost business results.

PPC Consulting

Helping businesses maximize ROI with expert Google Ads management, audits, and credit line assessments.

Training & Mentorship

Empowering professionals and businesses through industry-leading digital marketing training at Digital Veda.

Key Industry Verticals

I have executed and led comprehensive marketing mandates for nearly all top-tier private universities in India. This includes full-cycle digital strategies from brand visibility to lead conversion and enrolment maximization.

University Partners:

  • O.P. Jindal Global University
  • SRM University (Chennai, Delhi NCR & Amaravati)
  • IMT Ghaziabad & IMT Hyderabad
  • JK Lakshmipat University
  • Jaipur National University (India & Ras Al Khaimah Campus)
  • Geeta University, Panipat
  • Chandigarh University (Lucknow Campus)
  • Universal AI University
  • RNB Global University

Key Achievements:

  • AI-powered SEO strategies leading to 60% YoY growth in non-branded organic traffic
  • CUET-focused performance marketing funnel with CPL optimization under INR 200
  • Deployment of multi-country admission campaigns across Nepal, Sri Lanka, UAE, Nigeria, and more
  • High-conversion landing pages and remarketing workflows integrated with CRM

Handled major acquisition and branding campaigns for global and national BFSI leaders with strict regulatory, compliance, and performance guidelines.

Projects Delivered For:

  • American Express Credit Cards (India)
  • Max New York Life Insurance
  • Aviva Life Insurance
  • HDFC Credit Cards (affiliate-led campaigns)

Core Deliverables:

  • Lead acquisition funnels through Google Ads, Native Ads, and Programmatic
  • UTM-based ROI optimization and cost-per-approved application benchmarks
  • Affiliate channel network buildout and fraud protection integrations

I have embedded AI as a core component of modern marketing. My leadership has ensured integration of:

  • Generative AI for SEO: Using tools like ChatGPT, Jasper, Scalenut, and Writesonic to automate blog writing, meta-data, and multilingual content.
  • LLM Optimization for Search Engines: Implemented search prompts and AI-search discoverability enhancements.
  • Predictive Analytics & Retargeting: Leveraged machine learning tools like Adobe Sensei, Google Performance Max AI, and Meta AI Targeting to refine buyer personas and lower CAC.
  • CRM & Marketing Automation: Integrated platforms like HubSpot, Zoho, Freshworks, and LeadSquared for drip, scoring, and lead nurturing.
  • Visual & Video AI: Deployed tools such as Runway ML, Synthesia, and Lumen5 for automated creatives and explainer content.
  • AdTech Platforms: Google Ads, Meta Business Suite, DV360, Taboola, LinkedIn Ads, Quora Ads
  • Analytics: GA4, Google Tag Manager, Looker Studio, Hotjar, Clarity, Mixpanel
  • SEO & AI Tools: SEMrush, Ahrefs, SurferSEO, Jasper, Scalenut, MarketMuse
  • Marketing Automation: Zoho, HubSpot, Mailchimp, MoEngage, WebEngage
  • CRM/Admissions: LeadSquared, Salesforce, Talisma
  • Design & Content: Canva, Adobe Creative Suite, Figma, RunwayML
  • Collaboration & Project Mgmt: Slack, Asana, Trello, ClickUp, Notion

My strategies are rooted in:

  • Performance-First Execution: Clear KPIs, funnel-based optimization, and audience-led targeting
  • Full-Funnel Integration: From awareness to admission with programmatic remarketing
  • Data-Driven Insights: Continuous A/B testing, analytics-led budgeting, and conversion attribution
  • Omni-Channel Vision: Blending organic, paid, influencer, WhatsApp, email, SMS & offline

Leadership & Entrepreneurial Journey

Founder & Director — Digital Veda

A performance-first digital marketing company focused on education, finance, and tech sectors. With cross-functional teams in Raipur, Dehradun, and Kolkata, we drive large-scale admissions, media buying, and creative production.

Founder & Director — Digital Reach

A consulting-led boutique firm delivering personalized strategy, media advisory, and AI-led content architecture for select university partners and growth-stage enterprises.

  • Team Size: 100+ Digital Marketing Strategists, Designers, Analysts & Copywriters
  • Clientele: Across India, Middle East, Africa, and South Asia

As a marketing leader, I blend experience with foresight. I stay deeply involved in strategy, campaign engineering, and platform innovation. Whether it’s deploying next-gen AI for content scale or crafting high-intent PPC funnels for 10,000+ leads, my vision remains consistent: Deliver performance with precision.